I find insights that fuel loveable products and hit your goals.
Gleaning meaningful and actionable insights from research data requires focused attention that teams can't afford to spend. I have 25+ years of experience in conducting and using UX research. I'm ready to help.
A short note on my journey and why it matters to you
I’ve always been a UX leader or practitioner first. But research has been the throughline of my career, grounding my team’s design decisions, from quick guerrilla tests of prototypes to full task-based usability studies. Those insights are what make experiences that move the needle.
So whether you’re a UX or Product leader, I’ve been in your seat. I know balancing user and business needs is a delicate act. That’s where I come in: I bring the neutrality and focus to get you answers while you keep steering the ship.
Amy
Amy Copelin, UX Researcher
UX research offerings to meet you where you're at.
Early stage
new or existing experiences
User interviews to better understand your users' needs and pain points
Evaluative research such as usability testing to benchmark and uncover problem areas
Design Phase
new features or products
Concept testing to try out new ideas early with your users
Prototype or lo-fi design testing to get directional feedback before commiting to development
Navigation and information architecture design and iterative testing
Ongoing
new and existing experiences
Evaluative research such as usability testing to measure progress or retroactively set a benchmark before redesign
Deep dive user interviews to explore new opportunities for improvement
UX research insights fuel great products.
Each phase of a project provides opportunities for meaningful UX research and greater insights to fuel your product.
Evidence-driven global navigation redesign
Over time, a widely used administrative SaaS platform had grown inconsistent. Users floundered without a unified and usable global navigation. Two things were needed from research: a clear picture of where the current experience was failing, and a reliable way to know whether the redesign options actually fixed it.
An enterprise risk platform from discovery to beta
An opportunity to help organizations evaluate vendor risk seemed promising. Before committing to major features, the team wanted to fine-tune their understanding of this assessment process. Once a concept existed, moving it forward to beta depended on evidence that customers wanted it and could use it.
Designing a comp management system with users
An HR technology company was building a new compensation management application. The team needed confidence that the MVP would solve the right problems in the right way before committing development resources. Post-MVP. they needed additional insights to prioritize the product backlog.
See all case files
Skills and education
UX research methodologies
User interviewing, focus group facilitation, usability testing (moderated and unmoderated), card sorting, tree testing, provisional persona workshops, affinity mapping workshops, empathy mapping workshops, design sprint facilitation, and more
MIS with a focus in Human Computer Interaction
Indiana University
BA in English, minors in Art & Spanish
Indiana University
View full details on LinkedIn
P.S.
If you're guessing about your users, let’s fix that.
Let's chat. Tell me about the problem you're working on and I’ll tell you what type of insights we can gather to make more meaningful progress.